Monthly Archives: February 2012

Consider New Trade Show Giveaways

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Believe it or not—a good way to get new trade show ideas that can freshen up your display is to walk around the shows you are currently attending. Take notes and shoot a few pictures of the displays that you like and the displays that are bringing in the attendees. After doing this, you might look at your trade show giveaways with a fresh eye. For instance, you might:

  • Consider having two separate trade show giveaways: a large quantity of inexpensive items that you can hand out to everyone who stops by your booth and a few expensive items you can give to prospects who are very interested in doing business with you.
  • Partner with another company and run a contest that requires attendees to go to both booths and watch a demo before they receive a trade show gift.
  • Feature a trade show game because people who participate will stick around your booth display if they think there’s a chance of winning.
  • Schedule booth staff differently by using staff members with the most energy and people skills during your peak times.
  • Tap into the health craze by giving health or fitness related trade show giveaways like hand sanitizers!
  • Change trade show giveaway on regional basis, i.e., sunblock in Miami, hand warmers for a winter show in Colorado. And don’t forget updating your table covers to better match the theme of your trade show giveaway.

Gain Impact with Your Show Booth Display

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Did you know that incorporating a couple new strategies into your planning can give your show booth display a huge lift? Experts offer many ideas for companies who want better exhibiting results and sales leads. Here we share tips from the TradeShow Teacher and encourage you to use two or three of the tips and test your results. Next, try two or three more. You’ll soon find what works best for you and your target audience.

  1. Keep logo and key messages at the top of your trade show displays
  2. Display only one-three benefit statements
  3. Write messaging that provokes a question
  4. Ensure your space is open, inviting and clean
  5. Use bold, attention grabbing graphics in your trade show banner that compliment your key benefits and corporate look and feel
  6. Use lighting to highlight key messages and guide attendees to the areas you would like them to visit
  7. Better coordinate the color schemes of your show booth display and your table covers. You can view colors here.
  8. Use video to catch the attention of attendees and better present information for a demo

Ways to Freshen Your Trade Show Display

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You don’t need research to tell you that displays with an immediate visual impact result in a greater number of sales opportunities. All you have to do is walk by a successfully arranged trade show booth display yourself and see—and feel—the buzz it generates. However, what you might not know is that you too can have a trade show display that is lively and brings in more attendees. Here are five pointers:

  1. Think of your trade show display boards as a vehicle to introduce new customers to your company and to your products or services. Attendees come to a trade show because they are interested in learning more about what’s available. Don’t miss the chance to use their interest to grow your customer base.
  2. Think of your trade show displays as a billboard that needs to catch a person’s attention as they drive by.
  3. Remember the best trade show displays and best table covers are simple, use only one or two photos, bold colors and a couple of short sentences to talk directly to target audience.
  4. Make sure that your display reflects your company’s image and mission, so target audience isn’t disappointed when they engage with you. Decide whether your message needs updating.
  5. Possibly jazz up your space with a pop-up display that can be set up quickly and easily or a trade show banner that is lightweight and extremely affordable.

Displays are the first thing attendees notice – don’t risk yours being unnoticed. Order new graphics and new table covers.